Rowan County Tourism is the official destination marketing organization for all of Rowan County, North Carolina. The organization's efforts are county-wide in scope and are directed to the promotion and development of Rowan County’s existing and potential tourism assets, including all sections and communities of the County. Tourism's primary objective is to promote Rowan County as a destination, as well as increase economic development through visitor spending. Rowan County Tourism will seek out partnerships with business and attraction owners across Rowan County in order to achieve the development of the destination. The organization is funded through a room occupancy tax that is paid by visitors to Rowan County.
Rowan County Tourism success is connected to having a sound and integral organizational partnership with key entities within Rowan County that have similar focus on community and economic development. Some of those key partners include, but are not limited to:
